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Monitor responses – Marketers need to trace responses of emails sent as part of the nurturing program. Among the responses that can be tracked are mail opened, mail not opened, link clicked, whitepaper downloaded, webinar seen, mail deleted, and so forth. When marketing campaign performance is measured, entrepreneurs can concentrate on the respondent’s interest areas or alternatively, conjure up artistic methods to create curiosity within the product. Alternatively, marketers can use their … Read More